Social Selling: What Is It and Why Should You Use It for your Business

September 26, 2022

Ever wondered how to take your online business a step further? Then you should be paying attention to Social Selling, an innovative approach for you to find and reach new leads through your existing network on social media.

As simple as it sounds, Social Selling isn't exactly the same as social media advertising. You won't be spamming DMs and mails just to anyone that follows you, nor will you add contacts to your media just to make that specific number grow.

Social Selling is centered around the idea of actively building a relationship where your customers trust you and your brand, so that whenever they need your product or services, they come right to you instead of your competition.

And, just like pretty much any other social media marketing strategy, Social Selling is tied directly to your own SoMe channels. Already have a Twitter, Instagram, Tiktok or Twitch account for your business? Then you're one step into Social Selling.

By using these social media platforms you can laser-focus your selling activities to those followers who are more likely to buy from you. After the COVID-19 lockdowns around the world, many brands started creating a stronger and closer relationship with potential and loyal customers, and those that took advantage of their online presence got way ahead of the game.

On its website, LinkedIn Sales Solutions list the next as the 4 ELEMENTS OF SOCIAL SELLING:

1. ESTABLISH YOUR PROFESSIONAL BRAND by building a solid profile filled with meaningful content to set and identity.

2. FIND THE RIGHT PEOPLE by optimizing your time and search resources.

3. ENGAGE WITH INSIGHTS by leading the conversation with relevant information that will make your followers, customers and clients grow closer to you and trust your voice.

4. BUILD RELATIONSHIPS by listening and engaging with those around your brand, product or service.

Following these simple guidelines can give you a very general idea of how you can tackle Social Selling. We can even bet that you are already doing it at some level, and in that case you should just realign your strategies.

There's a lot to win when you take full advantage of social media as a selling platform. According to The Global State of Digital 2022, by Hootsuite:

• 4.62 BILLION people are active social media users around the world (which is almost 60% of all people on Earth!!)

• Over 424 MILLION users joined the social media market just in 2021. More than 10% compared to the previous year.

• 58.4% of internet users make a purchase online at least once a week. And since 30.6% of those purchases are made on mobile platforms, social media becomes one of the main spaces to attract them to your business.

See? There's plenty of opportunities and reasons to make your online brand or products grow! Here, at the heart of the Kosmic Dust community, we are looking for Ambassadors that want to grow with us and monetize their passion. How about you check out our Kosmonaut Program? It is filled with sweet cool benefits for you and your audience!

And if you ever feel a bit lost, reach out on our Social Media for more content and information on Digital Life & Leisure and even a few business tips.

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